WHAT IS A B CORP?
A More Sustainable Way To Vacation!
ABOUT B CORPS
B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy. Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
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Society’s most challenging problems cannot be solved by government and nonprofits alone. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high quality jobs with dignity and purpose. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.
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B Corps form a community of leaders and drive a global movement of people using business as a force for good. The values and aspirations of the B Corp community are embedded in the B Corp Declaration of Interdependence.
WHY B-CORPS MATTER?
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What's the difference between a Certified B Corp and a benefit corporation?Benefit corporations and Certified B Corporations are often confused. The B Corp Certification is a third-party certification administered by the non-profit B Lab, based in part on a company's verified performance on the B Impact Assessment. The benefit corporation is a legal structure for a business, like an LLC or a corporation. Benefit corporations are legally empowered to pursue positive stakeholder impact alongside profit. Some companies are both Certified B Corporations and benefit corporations, and the benefit corporation structure fulfills the legal accountability requirement of B Corp Certification. Learn more about the difference.
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How did the B Corp movement start?In 2006, three friends left careers in business and private equity and created an organization dedicated to making it easier for mission-driven companies to protect and improve their positive impact over time. The first 82 B Corps were certified in 2007.
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Are B Corps publicly traded?Yes! Existing Certified B Corps have gone public, like Laureate and Silver Chef. Publicly-traded companies have also achieved B Corp Certification, such as Natura. Many other Certified B Corps are subsidiaries of publicly-traded companies, such as Ben & Jerry's and Sundial Brands (owned by Unilever) and New Chapter (owned by Proctor & Gamble).
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How many Certified B Corps are there around the world?There are currently over 3,500 Certified B Corporations in more than 70 countries.