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WHAT IS A B CORP?

A More Sustainable Way To Vacation! 

ABOUT B CORPS

B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy. Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

Society’s most challenging problems cannot be solved by government and nonprofits alone. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high quality jobs with dignity and purpose. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.

B Corps form a community of leaders and drive a global movement of people using business as a force for good. The values and aspirations of the B Corp community are embedded in the B Corp Declaration of Interdependence.

WHY B-CORPS MATTER?

  • What's the difference between a Certified B Corp and a benefit corporation?
    Benefit corporations and Certified B Corporations are often confused. The B Corp Certification is a third-party certification administered by the non-profit B Lab, based in part on a company's verified performance on the B Impact Assessment. The benefit corporation is a legal structure for a business, like an LLC or a corporation. Benefit corporations are legally empowered to pursue positive stakeholder impact alongside profit. Some companies are both Certified B Corporations and benefit corporations, and the benefit corporation structure fulfills the legal accountability requirement of B Corp Certification. Learn more about the difference.
  • How did the B Corp movement start?
    In 2006, three friends left careers in business and private equity and created an organization dedicated to making it easier for mission-driven companies to protect and improve their positive impact over time. The first 82 B Corps were certified in 2007.
  • Are B Corps publicly traded?
    Yes! Existing Certified B Corps have gone public, like Laureate and Silver Chef. Publicly-traded companies have also achieved B Corp Certification, such as Natura. Many other Certified B Corps are subsidiaries of publicly-traded companies, such as Ben & Jerry's and Sundial Brands (owned by Unilever) and New Chapter (owned by Proctor & Gamble).
  • How many Certified B Corps are there around the world?
    There are currently over 3,500 Certified B Corporations in more than 70 countries.

FAQs

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